The Board of Directors

Nadra Ahmed OBE has been Chairman of NCA since 2001. She has been involved in the field of social care for over 35 years and until 2005 was the Registered Manager of two private care homes for older people, having developed and run services since 1981.

Nadra has served on numerous government task forces and she was the Vice Chairman of Skills for Care for 11 years having been appointed at its inception. Nadra is a trustee of Parkinson's UK among other charities. She is the Deputy Lord Lieutenant of Kent and a Kent Ambassador.

In 2006 she was awarded the OBE for her services to Social Care. She is a regular contributor to journals and a speaks national and international conferences throughout the world. She is also regularly called upon by the major media networks to represent the views of social care providers. Nadra is driven by a desire to ensure the delivery of quality services to the most vulnerable members of our society. She works across a number of government departments which have an impact on the social care world giving evidence and expert advice to parlamentarians.

The elected Board of Directors is made up of volunteers who are or have been care providers.

The directors are based throughout the country and are passionate and committed to ensuring the highest quality of services through respect, recognition and support for the providers of these services. Members of the Board maintain close links with their local Associations, which means our national agenda with Government and the various Ministers and Departments are built upon at local grassroots levels.

The Board of Directors


Nadra Ahmed OBE

Vice Chairman

Joyce Pinfield

Vice Chairman and Treasurer

Mr Raj Singh


Anita Astle MBE

Tony Billingham

Eddie Coombes

Sukhi Gidar

Nicola Richards

Raj Sehgal


Eunice Paxman MBE

Tony Billingham

Michael Bird

Major Dick Barton

Jim Sherrington

Advisor to the Board

Amrit Sumal

Tish Hanifan

Joyce Pinfield

Vice Chairman

Joyce is the Managing Director of Worcester Garden Ltd which operates Greenacres Care Home, a care home specialising in dementia in Crowle, near Scunthorpe and Worcester Garden (No.1) Ltd. which is the provider for Worcester Lodge, a residential care home in Clevedon in North Somerset which also specialises in dementia. Joyce has been a provider and operated care homes since 2003 and has previously operated a home in Grimsby.

Joyce is committed to helping the sector achieve exceptional care and believes that getting to know the residents is key to giving the best level of care, happiness and fulfillment. This can be achieved by having a skilled, compassionate team offering exactly the right level of care and support in a small homely environment.

Joyce is actively involved in the local area associations as well as National Care Association.

Joyce has been a member of the board of the National Care Association since 2008 and attends many national meetings on their behalf.

Raj Singh

Vice Chairman

Raj lives in Lancashire and qualified as a registered Nurse in 1983, a year later he began running two residential homes in Lancashire, caring for the elderly and those with learning disabilities. Today he is Managing Director of the award winning Altham Care, with dementia being at the forefront of their service.

Graduated in Law in 1997. Served as Chairman of Magistrates Bench for almost 15 years. Raj’s experience also covers the management of a portfolio of residential, office and commercial properties.

Throughout his career Raj has been involved in the representation of care providers, including being a Director of the Lancashire Care Association from soon after its inception in the early 1990’s. Raj joined the Board of National Care Association in 2007 and holds the office of Vice Chairman.

Raj actively lobbies for the best possible standards of care for those using services, whilst recognising the pressures of providers in today’s tough market place, always with an eye on preserving and preparing services for the future.

Anita Astle MBE

Anita started her career as a Registered General Nurse 35 years ago. She specialised in Burns and Plastic Surgery Nursing. Anita then left the NHS to work in her family’s nursing home which she began running with little knowledge of Older People or of business. Anita learnt quickly and soon realised she had the best job in the world – supporting great people who were so wise and knowledgeable.

Within 2 years Anita became a member of her Local Care Association and joined its Board. Ever since she has worked strategically with Health and Social Care colleagues to ensure the Care Home sector is visible and recognised.

Anita's passions are workforce development, leadership and high quality service. In Nottinghamshire they have now created a full career pathway for Registered Nurses from a Care Assistant with no qualification through to Registered Manager or for those who wish to become a Registered Nurse through to Advanced Clinical Practitioner. This pathway embraces new roles and routes such as Nursing Associate and Apprenticeship Nursing.

Anita has held positions as Non- Executive Director of a Primary Care Trust; Director and Trustee of Skills for Care. Currently she is a Governor for her local NHS Community Health Trust and Board member of National Care Association.

Tony Billingham

It is with great sadness that we have to inform you that Tony Billingham, the Vice President of National Care Association and a serving director of the Board passed away peacefully at his home on the 29th of October surrounded by his family after a short illness. Tony was a much valued member of National Care Association since the early 1990’s.

Tony was a trained social worker and served as a magistrate on the Halesowen bench for 20 years. He was an accomplished jazz musician playing with the All-Star Jazz band across many continents and his love of vintage cars was evident with his striking collection, which he loved to share with everyone.

Tony’s passion for social care was infectious from the time he entered the sector, he had a number of homes during his career but has streamlined to three; Lapal House Care Home, Beechcroft Residential Home in Oldbury and the Grange Hill House in Bromsgrove Road, Halesowen. He chaired the West Midlands Care Association as well as being an active member of National Care Association. He was always generous with his time for the sector and hosted many events at Lapal House and other facilities available to him. He continued to work throughout the coronavirus pandemic and sadly succumbed to the virus in 2020.

He was married to Pam for 58 years - the couple have three daughters, Clare, Jill and Juliet and eight grandchildren. His family were a great source of pride for him. The void they will feel at his loss will be mirrored by us at National Care Association.

Our thoughts and prayers are with his family at this difficult time.

Eddie Coombes

Eddie is the Chief Executive of Optima Healthcare group of companies which focuses on providing care to vulnerable adults with complex needs. These services have two areas of care which includes dementia / complex nursing services in residential care homes as well as support for people with learning disabilities and autism in both residential and supported living settings. As a care provider Optima’s focus is to deliver care to the most vulnerable part of society who sometimes cannot access good care and support.

Having graduated in Computer Science, Eddie worked in the technology sector for fifteen years managing service delivery and revenue development for various mid and large corporate organisations. Eddie moved into health and social care having grown up with a family background parents working in the NHS and operating care homes for over twenty years, then subsequently starting up Optima Healthcare.

Aside from operating care services, Eddie has been involved in various charities including stem4, an adolescent mental health charity providing awareness and self-help for children, parents and senior schools. More recently Eddie continues to focus on working on care sector initiatives and government policy engagement helping influence and drive awareness to gain better support for social care providers.

Sukhi Gidar

Sukhvinder Singh Gidar qualified as a pharmacist in 1990, going on to operate 2 pharmacies in the South East. Sukhi then went on to study a post graduate degree in Kings College. From this degree Sukhi realised that the care business with its demographics was the business to be in and decided to change his career from Pharmacies into the care sector.

Gold Care Homes was established in 1999 and has since grown to operate 21 care homes, predominantly in the northern Home Counties. Privately owned by the Gidar family, Gold Care Homes has an established reputation of delivering high quality care and a wide range of facilities to their residents.

Successes include Gold Care Homes winning Family Business of the Year at the Red Ribbon Awards 2016. Profiling among top 150 companies - Thames Valley 250 - The Business Magazine 2015 and being recognised as UK’s third fastest growing health care company – Health Investor Growth Company 2014.

Nicola Richards

Nicola trained in accountancy and is Managing Director of Palms Row Healthcare which operates 3 nursing homes in Sheffield specialising in Intermediate Care. Nicola joined the group in 1998 and has over 20 years experience in the care sector.

In 2015 Nicola set up her own healthcare and recruitment training agency Heritage Oaks Healthcare to support her own homes and providers within South Yorkshire.

Nicola is passionate about the sector and is committed to supporting colleagues and providers locally. She formed the Sheffield Care Association to be the collective voice for members.

Raj Sehgal

Raj is Managing Director of ARMSCARE Ltd which operates 4 rural care homes for the elderly, around the coastal area of Kings Lynn.

He has been an avid supporter of the NCA for many years and has first hand experience of the many challenges that the sector faces and has been vocal in change for the better. The Care Sector has long been the poor and forgotten cousin of the entire healthcare sector and he believes passionately that this needs to change along with the perception and benefits for care staff throughout the country.

Raj said "I am delighted and humbled to have been offered the opportunity to work along side the NCA and hope that together we can make a huge difference to the perception of all those involved in Social Care, from care staff to providers alike."

Amrit Sumal - Compliance Director

Amrit comes from a family background of Care Homes and grew up in the Industry. During any work placement and school holidays she worked as a Carer and has had first hand experience of dealing with Care and what it means to be living in a Care Home. She is currently a Provider of Elderly Care and also works as a Solicitor specialising in Health and Social Care Law and Regulation. She brings this wealth of knowledge and expertise to her role as Compliance Director at the NCA.

The NCA office team

The association head office is based in the path of the high speed rail network to Europe, in Rochester, where a dedicated team is based, led by Lesley Stewart. The office team includes:

  • Lesley Stewart - Office Manager
  • Allan Sullivan - Financial Controller
  • Vivienne Pickrell - Membership

    • Annette Carrington - DBS
    • Amy Cuthbert - Sponsors & Suppliers
    • Georgia Newell - Marketing and PR Administrator